Adjective: SUNDAZED. To be seduced by the sun in a state of summer bliss. To bask in the freedom of solar worship, a place where time stands still. A mythical undoing of body and mind in a mid-summer’s daydream. The state of total immersion - an addictive experience for sun-chasers everywhere. In a psychosomatic journey of free love, SUNDAZED catapults through sunny top notes of mandarin and Californian lemon to a bold heart of neroli and Arabian jasmine. Like cotton candy, a cascade of white musk injects this citrus scent with the endorphin rush of sugar on skin. Nostalgia and escapism entwine to channel the warmth of an endless summer.
The SUNDAZED visual campaign photographed by Craig McDean and art directed by M/M Paris depicts the photographer’s daughter Ava Hawk McDean dancing in the shallows of an unknown shore. In a saturated diptych, the SUNDAZED logo reprises the BYREDO typography in a repetitive gradient effect, reflecting the perfume’s psychedelic summer mood.
SUNDAZED will be available as a classic Eau De Parfum, joining the permanent BYREDO fragrance collection. To experience the full SUNDAZED ritual this summer, discover the limited edition Hand Cream and Hair Perfume in airport-ready travel sizes.
Top : mandarin, lemon
Heart : neroli, jasmine sambac
Base : cotton candy, skin musk