Editions de Parfums Frederic Malle

Frédéric Malle on Editions de Parfums:

For ti år siden skapte jeg et begrep: «parfymeredaktør». Med dette begrepet ønsket jeg å frigjøre nesene fra de begrensningene markedsførere og fokusgrupper skaper. Jeg jobber som en redaktør gjør med forfattere. «Duftforfatterene» gis total frihet til å utforske og uttrykke sine ideer. Hver kreatør står fritt til å bruke den mest nyskapende teknologien og de mest skjeldne råvarer industrien kan tilby. Denne friheten gir kreatøren drivkraft til å utvikle en duft uten konvensjonelle begrensninger og til å finjustere sin idé og formula i minste detalj. Når dette er oppnådd, publiserer jeg duften hos Editions de Parfums Frédéric Malle.

Neser: Carlos Benaïm, Pierre Bourdon, Jean-Claude Ellena, Edouard Fléchier, Olivia Giacobetti, Sophia Grojsman, Bruno Javanovic, Dominique Ropion, Maurice Roucel, Edmond Roudnitska, Michel Roudnitska, Ralf Schweiger.

Handle Frederic Malle


Frederic Malle on Editions de Parfums: 

“When I came up with the term ‘Editeur de Parfums’ ten years ago I was determined to liberate perfumers from the kinds of restraints often imposed by marketers and focus groups. I work as an editor works with writers. I give these “fragrance authors” complete freedom to explore and express their ideas. Each perfumer is free to use the most innovative technologies and the rarest raw materials the industry offers. This freedom drives the artist to construct a scent without conventional boundaries and to refine his or her idea and formula to the most precise detail. When it is achieved, I publish it at “Editions de Parfums Frédéric Malle.”

Frederic Malle’s concept for Editions de Parfums has been to assemble some of the greatest perfume talents in the industry to establish a publishing house of fragrance featuring a new stable of outspoken and provocative olfactory authors. His mission was to bring inspiration back to the ‘hidden heart’ of perfumery: commissioning the perfumers to move away from the constraints and demands of today’s mass market and encouraging them to create scents without restriction, from the outer limits of their imagination. These highly unusual and imaginative fragrances herald a new purity and style in the world of fragrance; rare and precious ingredients are combined in stunning collectors pieces, each one a triumph of the perfumer’s art.

www.fredericmalle.com

Shop Frederic Malle